Vans Warped Tour bands back FEND, an app educating young adults about opioid dangers
Can a mobile app help to address the opioid crisis in the U.S.? That’s the goal behind FEND, an app that’s taking advantage of technology solutions like machine learning and gamification to increase young people’s understanding of opioids and to change their behaviors. It’s the first large-scale attempt at running a public health campaign in the U.S. on a mobile device in this manner. And it’s already seeing some early success thanks to its sponsorship of Vans’ Warped Tour and the endorsement of several participating bands and artists.
Unlike traditional public health campaigns which use mass media, like billboards or TV ads to reach users, FEND [Full Energy No Drugs] personalizes its material for each user.
The FEND app encourages downloads by promising users – young people who otherwise wouldn’t bother with an educational anti-drug app – free swag they actually care about. For example: Vans Warped tour tickets, a trip to the Rock & Roll Hall of Fame, Vans shoes, access to acoustic sessions at the Warped Tour with bands like Waterparks and We the Kings; and in the future, if all goes well, a way to bring a concert produced by Warped Tour’s Kevin Lyman to their own hometown.
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